Client: Comic Relief

The Brief

Delivery of the flagship events for the 2016 Sport Relief Games weekend including Swimathon at the London Aquatics Centre, London Cycle from the Lee Valley VeloPark and London Mile around the Queen Elizabeth Park, Stratford. Ensure all events are open and accessible to people of all ages and abilities to take part and raise money for Sport Relief.

The Solution

Our team was responsible for the seamless delivery of three experiences within the Queen Elizabeth Olympic Park simultaneously, delivering an exceptional experience for all participants across four separate event spaces. 

The Results

  • Over 7,700 participants engaged with Sport Relief at London’s flagship events on a single day.
  • Managed on the day registrations lead to over 250 additional participants.
  • Flagship events in London helped raise a total of £72million over the course of the 2016 Sport Relief campaign.