The Active World is a $12.8 billion industry in Australia alone with over 13.4 million active Australians each year. In the second installment of our 'Power Of' series, we look at the power of the Active World and what makes it the ultimate platform for brands to engage with their audiences.
Live experiences are an alchemy of message, context and human interaction, which, in an increasingly online world creates a platform for real life engagement.
In our era of experience, event and experiential marketing has taken its place as one of the fastest growing forms of marketing.
Limelight Sports is delighted to officially announce it will lead the UK delivery of the 2016 Global Energy Race on behalf of the New York Bakery Company. Global Energy Race - taking place across 37 cities in 22 countries – is a one-of-a-kind running event and will officially attempt to break the world record for the race taking place in the most cities in one day.
We all know that the leading businesses in the world are those that are making people’s lives better. Both for their customers, and their employees, they functionally and emotionally solve our various human needs and desires. A fundamental problem for marketers, employers and governments today, is how can we connect with people in a meaningful way?
'Be there at the most challenging moment!' This was the challenge we set ourselves as our team designed and delivered a highly memorable campaign for Wiggle.com.au as part of their sponsorship of two top-tier cycling events in Australia.