Limelight Sports appoints Creative Director

James Hogben has been promoted to Creative Director at Limelight Sports, the agency of the Active World. Hogben, who has been with the agency for 11 years, will assume his new role with immediate effect. He had previously been Account Director leading several of Limelight’s accounts including Nike, The FA and The Eden Project. Hogben will retain his role as client lead for Nike but will now work across new clients, as well as Limelight’s existing client portfolio which includes The Royal Parks, MLB, Sport Relief, J.P.Morgan and Swimathon.

Limelight Sports has extensive experience of delivering exceptional sports marketing campaigns connecting brands with their audiences through active experiences. As the sector has continued to grow and attract increased numbers of participants and more leading brands, Limelight has increased its range of services. The creation of this role, alongside Limelight’s live, insight and digital offerings, signals Limelight’s continuing drive to be at the forefront of innovation, allowing brands to capitalise on the unique properties of participation sport.

James Hogben said, “I am excited to be taking on this role and looking forward to the range of opportunities ahead. Creative ideas have never been more important and our clients, both new and old, have an ever-increasing need for new concepts and solutions. The creation of this role is a testament to how far the participation sports market has grown, developed and diversified in recent years, and also how much more important it has become for brands.”

Limelight Sports CEO, Craig Dews commented, “We are delighted that James has taken on this very important new position at Limelight. He will bring huge levels of experience and knowledge to the role along with great enthusiasm and passion. It signifies a very positive step for the future and is a further progression for the agency enabling us to offer even greater and wider levels of service to our growing client base”.