Limelight helps Swimathon fundraising reach £50 million

Swimathon, the world’s biggest annual fundraising swim, has announced that it has reached the fundraising milestone of £50 million. The event, which has been organised by Limelight Sports, the agency of the active world, since its early days, has supported 36 different charities and has seen over 700,000 swimmers dive into more than 1,000 different pools across the UK in its 31 year history. 


The 2018 event has raised £2 million with more still coming in for Cancer Research UK and Marie Curie as Swimathon’s official charity partners. Further, the 2018 event has seen a 7% increase per head in fundraising which is a testament to the strength of the event and the personal challenges that so many swimmers take on.


Swimathon President and Olympic gold-medallist Duncan Goodhew said: “At such a significant time in Swimathon’s history it is important to take time to reflect. Remembering the communities we have supported, the charities that have made a difference to the people they support and the swimmers who have made life long change to their health and wellbeing.”


“This year Cancer Research UK and Marie Curie have been our two charity partners. Swimathon really gives people a chance to get active with friends and family, whilst doing some good at the same time. I am so proud that Swimathon encourages people of all ages and abilities to enjoy the water.”

Rick Jenner // Director of Strategy and Insight