J.P. Morgan Corporate Challenge Record

In the 40th anniversary year of the global corporate running series, the J.P Morgan Corporate Challenge returned to Sydney with a record number of registered participants - just over 8,000 runners.

For the seventh year in a row, Limelight Sports delivered all facets of the event from customer relationship management, marketing plans, event logistics, branding, competition management, staffing and VIP services.

Eager to enhance the experience for the client and participants alike, Limelight Sports introduced service improvements in the J.P Morgan team marquee with a new layout and touch points to boost engagement. A picnic area was also introduced into the public arena to attract smaller companies who wanted a space for their teams to congregate but didn’t want to reserve a private marquee.

While the wet and windy Sydney weather did deter some runners, thousands still flocked to Centennial Park to run the 5.6 km loop, all with high hopes of qualifying for the Championship series race and to compete against the best corporate runners in the world.