The Power of the Active World

Earlier this week we looked at the growth of experiential marketing and its ability to engage consumers like no other channel.  Unlike other channels, live experiences are an alchemy of message, context and human interaction, which, in an increasingly online world creates a platform for real life engagement. Click here to read about The Power of Experiences.

At Limelight Sports we specialize in creating active experiences for leading brands, including the likes of Nike, JP Morgan, ESPN and Bloomberg, and we firmly believe in the power of what we call ‘the Active World’. The Active World is a $12.8 billion industry in Australia alone with over 13.4 million active Australians each year.

Today we look at the power of the Active World as the ultimate platform for brands to engage with their audiences. Click here to download as a PDF.

To find out how we can connect your brand with the Active World, contact us at Limelight Sports: 


·          Australian Bureau of Statistics

·          Australian Sports Commission

·          Brand Experience Report 2016 –

·          Content Marketing Institute Australia

·          Event Marketing Institute Australia

·          Global Physical Activity Observatory

·          Limelight Sports


·          Roy Morgan