We are the leaders in high-energy and unforgettable sporting campaigns with the results to prove it.
Our unique Active World Intelligence model combines insight, strategy and development to create commercial impact, grow audiences and enhance brand awareness through active engagement.
When Tesco asked us for 'an engaging fundraising campaign built around being active through dance. Oh, and could we break a world record?', we knew we were in for some fun...
And so Tesco Dance Beats was born.
We were there from the first planning meeting to the moment the final bell rang on a successful world record attempt.
Always looking through the eyes of the consumer, we developed a detailed 4 hour participant flow which truly cast aside people’s inhibitions around dance.
30 hours and several thousand dancers later, our vision came to life at Wembley Stadium with striking visual impact and a genuinely unique experience. As one reveller commented on leaving the venue, ‘I’m not quite sure what just happened, but it blew my mind’.
The environment has always been at the heart of the Royal Parks Half Marathon, with initiatives including medals made from FSC-certified wood and finisher t-shirts made from sustainable bamboo. Now, with the current climate emergency, our commitment to #RunGreen has never been stronger.
We were one of the first major races to go plastic bottle free and we are committed to continual improvements.
We are proud to have fostered a community who share our environmental beliefs: 82% of runners say sustainability is an important factor when selecting an event; while 76% of runners say the focus on the environment has influenced them to change their personal habits.
We will continue to push the green agenda and look forward to taking people on this journey with us.
We were there 20 years ago when Nike Run London first hit the streets. And we’re proud to have joined Nike Running on an incredible journey since, helping redefine what it means to be a runner and keeping the brand connected to their ever-evolving consumer with world class, mould-breaking campaigns.
Our shared passion to get London active has seen the creation of so many amazing reasons to run. From the inaugural Run London series (who can forget North vs South?) to the digital age of Nike Run Club. From the day the world raced with Human Race at Wembley Stadium to the Women’s 10k festivals in Victoria Park. And from the routeless 5km to find London’s Fastest to the current Hackney Moves festival.
In 2009 Nike asked, 'what if we started a football team?'
Within 12 months that question went from an unknown UK project to global marketing proposition, with Nike brand teams from over 27 territories engaging with the annual recruitment campaign – Nike Most Wanted.
Young footballers from around the world applied to join the squad in their thousands and millions followed The Academy’s every move on the rapidly emerging social platforms. Embracing the opportunities that social media presented, The Nike Academy cameras were always rolling, helping to define brand content and quickly establishing it as Nike’s most engaged digital asset.
From the first day of preseason to their final game eight years later, we remained the partner that helped Nike answer their initial question.
Having delivered the iconic Swimathon campaign for over 30 years, we know a thing or two about swimmers. We know that for many, swimming is a time to switch off and immerse yourself in the water, when and where you want.
With this insight and knowledge, we created a virtual arm of Swimathon and developed it into the MySwimathon offer to give thousands of our participants true flexibility.
With digital at its heart, MySwimathon has grown into one of the largest virtual swimming propositions. Proving itself to be a trailblazer for the boom in virtual participation platforms that we have seen in recent times, over 10% of the entire Swimathon community engage with the platform via MySwimathon.
It’s your swim, it’s in your way and there’s far more to come.
Football, the world's biggest team sport, has had an image problem. The preserve of the alpha male, this global game has struggled for genuine inclusivity.
Thankfully, change is in the air and our work on The FA People’s Cup is a prime example.
A truly accessible celebration, The FA People’s Cup has become a standard-bearer for grassroots football engagement. Embracing the women’s game, the disability game and walking football, a marker has been put down for what true participation looks like.
Appointed to take the campaign to the next level, we focused on audience insights to broaden and grow the offer. By bringing together the football community as one, we have helped to demonstrate that, at it’s very essence, football is for all.
What started as a phone call enquiring about sponsorship opportunities, developed into one of our most meaningful partnerships. We used our knowledge of the Active World to highlight Royal Bank of Canada’s purpose of helping clients thrive and communities prosper.
From sponsoring a corporate cycling event, we used our insight and understanding of RBC to negotiate presenting partnership of the Royal Parks Half. This included bringing RBC Race for the Kids to Hyde Park on the previous day, to create the ‘RBC Running Weekend’ – an opportunity for RBC colleagues, families and clients to come together and give back to the community, raising hundreds of thousands of pounds for charity.
We continue to consult RBC through the period of lockdown and are excited to see how this challenge results in innovative solutions.
Relaunching and redefining 'I Am Team GB' with the British Olympic Association epitomises our passion and purpose – Creating an active world. Together.
Partnering with Toyota to bring the campaign to life, we used inspiring stories of Olympians to increase activity in communities. I Am Team GB featured a campaign fronted by Olympic Gold Medallist, Laura Kenny, with the message focused on encouraging people to 'Join the team and get the nation moving.' No limitations or barriers – if it’s movement, it counts.
The campaign culminated in The Nation’s Biggest Sports Day, with over 20,000 participants and 66% inspired to exercise more regularly.
We’re excited to build on this in 2021 and beyond, harnessing the power of the Olympics to motivate the UK to be more active and encouraging long-term behavioural change.
Mindful that Croydon has the largest youth population in London, we partnered with Nike to give young people better access to training by creating more young, qualified Personal Trainers.
In collaboration with Croydon-born boxer, Buatsi, it was more than just a course to earn PT Level 2&3. It was a moment to address issues in the training industry and a moment to shine the light on Croydon’s training scene.
As Nike’s Trainers became teachers, we too built a gym that also doubled up as their learning centre in the camp’s home. We became accredited with our own learning materials and after just six months, every student earned their qualifications.
Then, at the end of the programme, Nike gifted the space to the community. It’s still there today.
With those who share our vision to engage audiences through participation, we create an active world. Together.
Over the last 30 years we are incredibly proud to have formed long-term partnerships with some of the world's most iconic brands, charities and sports organisations.
Active World Intelligence underpins each of our campaigns from beginning to end.
This pioneering pathway owes itself to 30 years of expertise and understanding of the active world. Powered with technology and data, it allows us to effectively design, plan and execute campaigns to achieve your organisation's desired results.
The awi path leads to your solution. Create. Partner. Activate.
We design, build and deliver bespoke campaigns with impact. We use sport as the vehicle to establish meaningful relationships and clear communication between brand and consumer.
We unlock the active world. We connect our partners to the powerful world of participation sport as a platform to reach their audiences.
We innovate through content, digital and experience. We implement strategic content and campaigns to optimise brand investment in participation sport.
We are a team bound by our shared passion of the active world which manifests itself in everything we do.
We are driven to remain the forerunners of active world campaigns and our standards have never been higher.
We have spent years creating a culture that pivots on our company's core values.
One Team
We are like-minded individuals. Together, we work towards our goals with a supportive nature and a sincere, mutual respect for one another.
Strive For Greatness
We have put our all into becoming leaders in sports marketing campaigns and we push to keep it that way.
Walk In Their Shoes
Through building meaningful partnerships with clients, partners and participants alike, we are able to understand the requirements and desired outcomes of each.
Push The Boundaries
As pioneers of the active world, we are constantly evolving with the landscape around us, challenging the status quo and adopting new practices.
Do The Right Thing
We recognise our social, economic and environmental responsibilities and act accordingly . We are fair, open-minded and act with integrity at all times.
We place a great deal of importance on physical activity and the benefits it can bring.
So much so that we created the #WeAllMove initiative. Each month, our team comes together to take part in sporting activities to promote both physical health and an active lifestyle.
Whether that's trying out a new sport like ultimate frisbee or having a game of football, no matter what it is, #WeAllMove and we do it together.
Delivering unrivalled sporting campaigns isn't the only thing we do together.
At the end of each month we hold a social event to create an opportunity for the whole team to come together.
Bake offs, game nights, pub quizzes, dinners and drinks are all part of our social agenda at LimeLight.
A sound body and mind make for a healthy, happy team.
We recognise the inextricable link between physical and mental health and the role that both play in our wellbeing.
Alongside our #WeAllMove campaign promoting an active lifestyle, we have implemented a number of initiatives to ensure a healthy work-life balance for each and every one of our team, including flexi-Friday and work day breaks.
As a purpose driven business, we are proud of the positive impact that LimeLight Sports Group has each year, however, we know that there is much more to do.
We believe in the power of sport to influence behaviours and will use this to inspire transformation with our clients, consumers and colleagues. To better the environment, our communities and our business operations.
LimeLight's Sustainability manifesto outlines our long standing commitment to creating a better world. We have established a Sustainability Strategic Group that will be responsible for driving this strategy forward, ensuring that we make continual improvements in this area. We are committing to publishing an annual sustainability impact report each December which will allow us to track our progress and hold ourselves to account. We are committed to operating in a way that is good for people and the planet.
We are committed to doing the right thing.
