Create. Partner. Activate.

Creating an active world.

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We are LimeLight.

The sports marketing agency that unlocks the power of participation.

We are the leaders in high-energy and unforgettable sporting campaigns with the results to prove it.

Our unique Active World Intelligence model combines insight, strategy and development to create commercial impact, grow audiences and enhance brand awareness through active engagement.

Our work



Dancing in their shoes
The Royal Parks

The Royal Parks



Nike Academy

Nike Academy

Fuelling consumer dreams


The first virtual challenge


For all


Crafting a journey through sport
British Olympic Association

British Olympic Association

Creating an active nation. Together


Insight led ideas

Our partnerships

With those who share our vision to engage audiences through participation, we create an active world. Together.

Over the last 30 years we are incredibly proud to have formed long-term partnerships with some of the world's most iconic brands, charities and sports organisations.


  • RBC
  • Nike
  • The FA
  • Tesco
  • The Royal Parks
  • Sky
  • Beats by Dre
  • JP Morgan
  • Toyota
  • GOSH
  • British Gas
  • BOA
  • Swimathon Foundation
  • Energizer
  • Tideway
  • Eden Project
  • FitBit
  • Deutsche Bank
  • Comic Relief
  • NYBC

awi™ intelligence

A winning campaign has a winning strategy.

Active World Intelligence underpins each of our campaigns from beginning to end.

This pioneering pathway owes itself to 30 years of expertise and understanding of the active world. Powered with technology and data, it allows us to effectively design, plan and execute campaigns to achieve your organisation's desired results.

The awi path leads to your solution. Create. Partner. Activate.

We design, build and deliver bespoke campaigns with impact. We use sport as the vehicle to establish meaningful relationships and clear communication between brand and consumer.

We unlock the active world. We connect our partners to the powerful world of participation sport as a platform to reach their audiences.

We innovate through content, digital and experience. We implement strategic content and campaigns to optimise brand investment in participation sport.

Our culture

We are a team bound by our shared passion of the active world which manifests itself in everything we do.

We are driven to remain the forerunners of active world campaigns and our standards have never been higher.