Client: Nike Running

The Brief

To create and deliver an exclusive and premium running experience giving consumers a once in a lifetime opportunity to run alongside worldwide comedy icon and Nike Ambassador, Kevin Hart. The experience was to be authentic to Nike+ Run Club and deliver exposure of the program to new members to drive growth.

The Solution

As someone who truly understands the power of the Active World, Kevin Hart and Nike used the ‘Move With Hart’ experiences as a powerful platform to motivate and inspire change around the world. We were incredibly proud to be involved in this truly inspiring global movement, in partnership with Nike, across the Amsterdam, London and Sydney stages of the tour. Our global team was responsible for designing and delivering a world class consumer experience which saw thousands of runners hit the streets for a 5km run/walk alongside the comedian, actor and Nike ambassador.

The Results

  • Highly successful delivery of three world-class experiences as part of the global ‘Move With Hart’ tour: Sydney, London and Amsterdam.
  • 38% average new N+RC members.
  • 250+ pacers and staff mobilized to deliver these unforgettable experiences.
The Nike Running brand team said: “Inspired by Kevin’s contagious energy and humour, runners had an experience they will never forget and will help us build on the strength of N+RC.”