'Be there at the most challenging moment!' This was the challenge we set ourselves as our team designed and delivered a highly memorable campaign for Wiggle.com.au as part of their sponsorship of two top-tier cycling events in Australia.
Limelight Sports’ CEO, Craig Dews, received an Outstanding Contribution to the Sponsorship Industry Award at the 2016 UK Sponsorship Awards in London.
The announcement of every new piece of sports participation insight in the UK is always closely accompanied by scrutiny from the world of swimming. Because, for as long as most people can remember, swimming has continually been top of the pile in terms of the numbers of people taking part*. However, recent years have seen swimming figures gradually deteriorate with the perennial bridesmaids (in participation terms), running and cycling, edging closer and closer to taking over their mantle.