Limelight Sports Group, the leading global participation sport agency has agreed and received an investment boost from one of the UK’s leading media groups. DCT Ventures is the investment arm of leading media owner DC Thomson. In recent years the company has expanded into new sectors although this is its first investment in the sports sector.
At Limelight Sports, we specialise in connecting brands with their audiences through the power of the Active World. Using our Experience Design Thinking framework we apply our Active World insights and global data to create authentic human experiences with guaranteed results for brands. In the third part of the series we explore The Power of Limelight Sports, the agency of the Active World.
The Active World is a $12.8 billion industry in Australia alone with over 13.4 million active Australians each year. In the second installment of our 'Power Of' series, we look at the power of the Active World and what makes it the ultimate platform for brands to engage with their audiences.
Live experiences are an alchemy of message, context and human interaction, which, in an increasingly online world creates a platform for real life engagement.
In our era of experience, event and experiential marketing has taken its place as one of the fastest growing forms of marketing.
Limelight Sports is delighted to officially announce it will lead the UK delivery of the 2016 Global Energy Race on behalf of the New York Bakery Company. Global Energy Race - taking place across 37 cities in 22 countries – is a one-of-a-kind running event and will officially attempt to break the world record for the race taking place in the most cities in one day.