A sold-out field of 16,000 runners took on the stunning Royal Parks Foundation Half Marathon in October 2016. Nine years after the inaugural race, the RPFHM is an annual sell out with a ballot for public registration due to the overwhelming demand for places, has won multiple awards and raised in excess of £30million for over 650 UK charities.
Limelight Sports Group, the leading global participation sport agency has agreed and received an investment boost from one of the UK’s leading media groups. DCT Ventures is the investment arm of leading media owner DC Thomson. In recent years the company has expanded into new sectors although this is its first investment in the sports sector.
At Limelight Sports, we specialise in connecting brands with their audiences through the power of the Active World. Using our Experience Design Thinking framework we apply our Active World insights and global data to create authentic human experiences with guaranteed results for brands. In the third part of the series we explore The Power of Limelight Sports, the agency of the Active World.
The Active World is a $12.8 billion industry in Australia alone with over 13.4 million active Australians each year. In the second installment of our 'Power Of' series, we look at the power of the Active World and what makes it the ultimate platform for brands to engage with their audiences.
Live experiences are an alchemy of message, context and human interaction, which, in an increasingly online world creates a platform for real life engagement.
In our era of experience, event and experiential marketing has taken its place as one of the fastest growing forms of marketing.