The Power of Experiences

Live experiences are an alchemy of message, context and human interaction, which, in an increasingly online world creates a platform for real life engagement. 
In our era of experience, event and experiential marketing has taken its place as one of the fastest growing forms of marketing.

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New York Bakery Co. Join Limelight Sports

Limelight Sports is delighted to officially announce it will lead the UK delivery of the 2016 Global Energy Race on behalf of the New York Bakery Company. Global Energy Race - taking place across 37 cities in 22 countries – is a one-of-a-kind running event and will officially attempt to break the world record for the race taking place in the most cities in one day.

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Connecting your brand to 4 essential human needs

We all know that the leading businesses in the world are those that are making people’s lives better.  Both for their customers, and their employees, they functionally and emotionally solve our various human needs and desires. A fundamental problem for marketers, employers and governments today, is how can we connect with people in a meaningful way?

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#BetterForIt // Nike+ Training Club Tour

3 cities // 3,200 women // 1 day. Welcome to Nike+ Training Club Tour. Women in Sydney, Melbourne and Auckland took on Nike's epic 4-7 hour fitness challenge, which was also amflified around the world via live stream. 

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