Connecting your brand to 4 essential human needs

We all know that the leading businesses in the world are those that are making people’s lives better.  Both for their customers, and their employees, they functionally and emotionally solve our various human needs and desires. A fundamental problem for marketers, employers and governments today, is how can we connect with people in a meaningful way?

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#BetterForIt // Nike+ Training Club Tour

3 cities // 3,200 women // 1 day. Welcome to Nike+ Training Club Tour. Women in Sydney, Melbourne and Auckland took on Nike's epic 4-7 hour fitness challenge, which was also amflified around the world via live stream. 

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Bloomberg Square Mile Relay

16 March 2016 saw the Bloomberg Square Mile Relay land down under in Sydney. The event was held in Darling Harbour, and joined the established global race series made up of London, Singapore, Hong Kong, Dubai and Shanghai events.

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