The Active World // Anyone, Anywhere, Anyway

If football can be played on a zig-zag pitch in Khlong Toei, basketball can be played at 11,000ft and homeless football players become global sports champions, anything is possible in the Active World. It doesn't matter who you are, where you live or how you do it - we can all be citizens.
Read more

Limelight Sports Partners With BIKE Channel

Following the highly successful 2015 inaugural Race the World race, Limelight Sports and BIKE Channel are thrilled to announce the broadcast this month of the epic 26 minute documentary celebrating the 2015 race experience on BIKE Channel from 11-28 January. 
 
Read more

The Event Experience Journey

There are thousands of moments in any experience. In our work to create meaningful real life active experiences we believe it is important to understand the consumer journey, to focus our efforts on the most influential moments and to create optimal experiences.

Read more

Swimathon Celebrates 30 Years

Swimathon, the world’s biggest fundraising swim delivered by Limelight Sports, celebrates its 30 year! Over 700,000 swimmers have taken part since it began in 1986 and the campaign has now become a flagship program within the UK swimming industry. 

Read more

J.P. Morgan Corporate Challenge Record

In the 40th anniversary year of the global corporate running race, the J.P Morgan Corporate Challenge returned to Sydney with a record number of registered participants - just over 8,000 runners.

Read more