24 Hours in the Active World

Millions of individual journeys... one shared story. Bigger than any nation, or even any religion, over three quarters of the worlds population living and breathing an active life.
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The Active World // Anyone, Anywhere, Anyway

If football can be played on a zig-zag pitch in Khlong Toei, basketball can be played at 11,000ft and homeless football players become global sports champions, anything is possible in the Active World. It doesn't matter who you are, where you live or how you do it - we can all be citizens.
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The Event Experience Journey

There are thousands of moments in any experience. In our work to create meaningful real life active experiences we believe it is important to understand the consumer journey, to focus our efforts on the most influential moments and to create optimal experiences.

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Connecting your brand to 4 essential human needs

We all know that the leading businesses in the world are those that are making people’s lives better.  Both for their customers, and their employees, they functionally and emotionally solve our various human needs and desires. A fundamental problem for marketers, employers and governments today, is how can we connect with people in a meaningful way?

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Changing Consumer Behaviour and Attitudes

On a day when we have been told that Adidas is cutting its ties with the IAAF, I’ve been wondering whether it’s too fanciful for major brands to turn their attention to Joe Public and start backing everyday participation rather than focusing their cash at the top end of sport. 

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Keeping it in the family

It’s all too easy to assume that participation sport is for the enthusiast, the slightly obsessive individual prepared to put in hours of training to achieve their goal.  They’re the one that we’re really targeting events at right? Wrong.

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