Swimathon going open water

The Swimathon Foundation, the charity behind the hugely successful Swimathon campaign, has just announced the introduction of a new challenge as part of the Swimathon family - Open Water Swimathon.

The challenge will take place on the weekend of 9-10th September, at venues across the country. Participants will have the opportunity to take part as individuals (1.5K, 2.5K or 5K) or as part of a team (1.5K or 5K), and provides the perfect challenge for both experienced swimmers, and those looking to try out open water swimming for the first time.

The Swimathon Foundation Chair, Anthony Kendall, said:
‘The Swimathon Foundation is passionate about encouraging people to get involved with swimming and to raise money for great causes. The introduction of Open Water Swimathon to our family of events gives us an excellent opportunity to offer an accessible new challenge to thousands of swimmers over the coming years’.

Limelight Sports has continued to develop the annual Swimathon event since starting work on the campaign in 1986. The program involves over 600 pools across the UK and in the last 30 years over 700,000 swimmers have taken part in the campaign. Over £46 million has been raised for charity partners who this year are Cancer Research UK and Marie Curie.

Limelight was also responsible for the campaign’s major rebrand in 2017, the introduction of bespoke timing and lap counting technology, as well as the continual evolution of the campaign including programs such as School Swimathon and Open Water Swimathon 

To enter or learn more go to www.OpenWaterSwimathon.org.
Rick Jenner // Director of Strategy and Insight