#BetterForIt // Nike+ Training Club Tour
3 cities // 1 day // 3,200 women. Welcome to Nike+ Training Club Tour.
Limelight Sports created and delivered a world class, women’s-only Nike+ Training Club experience across Sydney, Melbourne and Auckland on 19th March, inspiring women to achieve their goals and be #BetterForIt.
As part of Her journey, and to ensure She was ready to smash Her goals, Limelight Sports delivered a premium 8-week training journey which incorporated live training experiences with the digital programs available through the N+ TC app. This included:
- Weekly sessions on board a floating studio, the luxury MV Epicure vessel, sailing through Sydney Harbour.
- Pilates classes at iconic Bondi Beach.
- Training runs along the Sydney’s coastal suburbs.
- Weekly HIT sessions at Melbourne’s premium NikeWomen Studio.
The pinnacle of Her journey was N+ TC Tour on 19th March, which saw 3,200 women take on the epic fitness challenge across Sydney, Melbourne and Auckland, as well as being amplified to followers around the world via live stream.
Limelight Sports was responsible for designing a premium and seamless consumer experience, ensuring every moment of impact was consistent with the expectations of Nike’s global executions.
- Delivery of a highly personalised experience with girls selecting their program of activities for the day.
- Management of all workout components: group opening workout, Pilates (on board a luxury boat), boxing, spin, running, dance, circuit and a group closing workout.
- Management of bespoke products & services to offer Her the ultimate elevated experience: yoga mats, recovery products, massage, hair braiding services and nail art.
- Management of all CRM prior to and on event day including fulfilment and distribution of 3,200 event packs.
- End-to-end event staffing solutions, involving recruitment, briefing and event day management of over 200 staff.
Sydney participant, Catherine, said it was an inspiring event to be part of.
"Nike did a wonderful job in delivering such a professional, fun and energising tour. I've always liked Nike but the way in which the brand has created a community and engaged with that community has taken it to the next level! I can't speak more highly about my experience of the lead up events and the tour day," she said.
Limelight Sports was also proud to deliver the N+ TC Tour experience across Dubai and Sydney in 2015.
Photo credit: Nike Pacific