Continual innovation - a 30 year challenge

The first year of Open Water Swimathon has been a great success. Account Director, Ian Hayne, writes about the importance of continuing to innovate to keep long-standing campaigns relevant and successful.
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Contract Extension // Active Melbourne City Sports

We’re delighted to confirm our involvement in the Active Melbourne City Sports (AMCS) program for another 2 years. The program, which aims to encourage active participation opportunities for City of Melbourne workers, has seen close to 10,000 participants take part in 5,800 games of social sport in the past 3 years.

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Swimathon going open water

Swimathon has always been at the forefront of innovation, using new ways to encourage more people to swim. Limelight is now supporting Swimathon as it takes to the open water this autumn.
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