Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Assistant Production & Logistics Manager (UK)
I joined in May 2012 on the TfL Olympics team within production for all the road race events. I have since been involved in a number of projects including RPFHM, Palace to Palace, Energizer Night Run, J.P.Morgan CC, London Duathlon, Swim Britain, Sport Relief and LYG.
I enjoy keeping fit especially being outdoors. Walking in the hills and mountains, cycling or more recently scooting around the streets of London for my commute.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Production Manager (Australia)
Martin started with Limelight when the Australian offices opened in 2009 after working for another sport events agency. Since then he has looked after the Production and Logistics side of all mayor events including the J.P.Morgan Corporate Challenge and Nike She Runs.
Surfing, beach volleyball, swimming and cycling
Account Director (UK)
I’ve been with Limelight since 2007 and have worked across a range of departments and been involved with some of our highest profile events. Highlights for me include Nike Show Your 5, Royal Parks Foundation Half Marathon and Nike Chance… Did I mention the Nike Chance World Tour?
If you can win or lose I’m interested. I love to go further and push harder. Out of the office you’ll find me on my bike, smashing a squash ball about or with a board strapped to my feet falling down a mountain.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Project Coordinator (UK)
I joined Limelight Sports fairly recently in December 2013 having worked initially as day staff on the Royal Parks Foundation Half Marathon. My time here so far has been a very busy but incredibly rewarding experience – now I can’t wait to get stuck in and actually work on our events this summer!
I enjoy swimming and am a keen runner – I have done a half marathon but am determined to one day run the whole hog. I also enjoy group activity and attend regular Body Attack classes and Boot Camp (though my attendance in the latter seems to trail off over winter)!
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Technology Operations Lead
I joined Limelight Sports in December 2013 in a newly created role within the expanding Technology department. Having worked in the B2B events industry for a number of years my background is primarily in event marketing and more recently event registration and technical project management.
Member of the gym, I enjoy short-distance running and swimming and I was a keen netball player through my school and university days.
Project Coordinator (UK)
I work for the CRM team as a Project Coordinator and started at Limelight Sports in November 2013. The projects I work on include Swimathon, Royal Parks Foundation Half Marathon & Ultra, London Duathlon and Project V.
I am an avid all round sports fan and sportsman, with a particular interest in Southampton FC. I am particularly looking forward to seeing our young talent shine at the World Cup in Brazil. A personal highlight includes running the London Marathon in 2012.
Junior UX / UI Designer (UK)
I joined the CRM team in February 2013 and was involved in Swimathon, Bike Week, Royal Parks Foundation Half Marathon and the Ultra. In December I made the transition to the Tech team. Since then I’ve got to work on a variety of different projects, practicing my coding and UX skills.
Running will always be my passion, but I also love to swim, gym, ski, play netball and go on a lunch time roller blading date with Emma! After realising how competitive and enthusiastic Limelight is I have taken part in a variety of runs and triathlons and am always seeking out my next challenge!
Project Coordinator (UK)
I joined in 2012 to work on the TfL Olympic Project, delivering the crowd and traffic management for the road events. I have since been lucky enough to work on projects such as the Royal Parks Foundation Half Marathon, Nike Training Club, British Gas Swims Britain and J.P. Morgan Corporate Challenge
I spend most weekends running around chasing a hockey ball in various locations across the country. I love to ski (recreational only!) and will take any and all opportunities to get to the mountains whenever I can!
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.