Skip to content
Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

    Click to view profile details

    Diccon Loy

    Diccon Loy
    More info //
    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Craig Dews

    Craig Dews
    More info //
    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Tom Newton

    Tom Newton
    More info //
    Tom Newton

    Account Coordinator (Australia)

    Limelight History

    After completing an internship at Limelight in 2012 I was offered an Account Coordinator role and have continued ever since, I have worked across Event Experience elements for accounts such as ESPN, J.P. Morgan, Ricoh & Nike Running/Football.

    Sports Interests

    I am a lover of all sports, whether watching the pro’s or participating myself I can’t get enough! Currently playing Cricket for Surrey Hills Cricket Club and enjoy getting out and playing Golf & Tennis as often as I can.

    Steve Dews

    Steve Dews
    More info //
    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    Mike Jones

    Mike Jones
    More info //
    Mike Jones

    Head of Business Development

    Limelight History

    New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.

    Sports Interests

    I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.

    Leyanne Jenkins

    Leyanne Jenkins
    More info //
    Leyanne Jenkins

    Account Director - Cycling (UK)

    Limelight History

    I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.

    Sports Interests

    I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.

    Gemma Marks

    Gemma Marks
    More info //
    Gemma Marks

    Account Director (UK)

    Limelight History

    Since joining in 2006, I continue to be inspired by the passion and dedication of our participants as well as my colleagues. My role now focusses on the long term growth and development of the Royal Parks Foundation Half Marathon and London Duathlon.

    Sports Interests

    In search of some ‘me time’ away from my children, I took up running and completed my first half marathon in September. The recent tube strike was a real reminder of why cycling is so great, now I just need to upgrade the Apollo...

    Andrew O’Loughlin

    Andrew O’Loughlin
    More info //
    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Tom Kerry

    Tom Kerry
    More info //
    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Sandra Senior

    Sandra Senior
    More info //
    Sandra Senior

    Financial Controller (UK)

    Limelight History

    I am the head of finance at Limelight Sports. I most enjoy the interaction with my colleagues. I like the variety that each project brings. Occasionally the Experience department will let me out of the office to help out on one of their events. Fun, fun, fun!!!

    Sports Interests

    I like running for fun and in the spring to summer months I run home at least once a week – covering 13+ miles. I love the gym and you can find me in my local gym at least five days a week, working on strength training or maintaining my cardio levels.

    Bastien Hibon

    Bastien Hibon
    More info //
    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Sean Price

    Sean Price
    More info //
    Sean Price

    Technology Project Manager

    Limelight History

    Joining the team in 2010, I started at the bottom of the chain. Limelight has changed a lot since then, but it’s changing in the right way. Momentum is picking up, new technologies are being explored and as part of the digital team, I’m excited to be a part of it.

    Sports Interests

    I like cycling and rowing at the gym and also playing football at home. I used to box at university.

    Holly Mrowiec

    Holly Mrowiec
    More info //
    Holly Mrowiec

    Project Manager (UK)

    Limelight History

    A recent addition to the team, with an outdoor event background, I cannot wait to get onsite for my first Limelight event. It has been an exhilarating ride so far, working on numerous events with lots of different people, and I’m looking forward to the busy summer ahead.

    Sports Interests

    I normally only run for a ball, on a lacrosse pitch or a tennis court. However I have caught the Limelight running bug. I am also a big armchair fan of football, golf and F1. My holidays are often spent at the top of a big hill in Scotland (in the cold and pouring rain), but I wouldn’t have it any other way.

    Sue Courtney

    Sue Courtney
    More info //
    Sue Courtney

    Head of Corporate Services (UK)

    Limelight History

    I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.

    Sports Interests

    If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!

    Upneet Thandi

    Upneet Thandi
    More info //
    Upneet Thandi

    CRM Manager (UK)

    Limelight History

    I joined Limelight as part of the Marketing Department this year. I’m responsible for developing and managing the team which supports the participant engagement across a range of Limelight Sports’ experiences.

    Sports Interests

    I’m an intermediate level solo parachutist being trained by the British Army – 9 jumps away from gaining my BPA A license (which will allow me to jump anywhere in the world and in a team - for fun!) I also love Rugby and the gym!

    Shelley Tillyard

    Shelley Tillyard
    More info //
    Shelley Tillyard

    Account Director (Australia)

    Limelight History

    Responsible for the internal resources of the company and management of client relationships for the Australian business. A former employee of Limelight Sports UK for 11 years, working on a number of events such as Swimathon, London Youth Games, Nike Park and the J.P Morgan Corporate Challenge Series.

    Sports Interests

    Running a marathon has always been on my bucket list! Recently I signed up for the New York Marathon, which I will run in November. I don’t love running, so will need to overcome a mental block but am ready for the challenge!

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com

    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com

    Back to top