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Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

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    Bastien Hibon

    Bastien Hibon
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    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Katherine Daly

    Katherine Daly
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    Katherine Daly

    Technology Operations Lead

    Limelight History

    I joined Limelight Sports in December 2013 in a newly created role within the expanding Technology department. Having worked in the B2B events industry for a number of years my background is primarily in event marketing and more recently event registration and technical project management.

    Sports Interests

    Member of the gym, I enjoy short-distance running and swimming and I was a keen netball player through my school and university days.

    Sarah Usher

    Sarah Usher
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    Sarah Usher

    Regional Director (Dubai)

    Limelight History

    Since joining LS in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I now work out in Dubai developing our offering in the region. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.

    Sports Interests

    You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, now I am in Dubai I no longer cycle to work but most mornings you will find me at a circuit class, in the gym, cycling at Al Qudra or taking part in one of Dubai’s many sports events!

    Sue Courtney

    Sue Courtney
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    Sue Courtney

    Head of Corporate Services (UK)

    Limelight History

    I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left I realised the grass is actually not greener on the other side and returned to the company in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services and have since completed a Post Graduate Diploma in HR and am now an Assoc member of the CIPD. My challenge for 2015/2016 is to complete my final year at the University of Wales (part time) to get my Masters in HR.

    Sports Interests

    I enjoy running and have completed a number of 10ks. If I get the chance I also like to ski, having only learnt 10 years ago I’m making up for lost time!

    Rikki-Louise Nayler

    Rikki-Louise Nayler
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    Rikki-Louise Nayler

    Account Director (Australia)

    Limelight History

    Joined the Limelight team in 2016 as the Account Director for Nike Pacific - Running, Football and Womens Training categories. I feel so privileged to be part of such a passionate, energetic and experienced global team, committed to bringing premium athlete experiences to the active world.

    Sports Interests

    Passionate about all things fitness - N+TC, spin, boxing, pump, yoga to name a few. Avid follower of the AFL and a lover of live sports experiences!

    Kate Lansdowne

    Kate Lansdowne
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    Kate Lansdowne

    Project Coordinator (UK)

    Limelight History

    I joined Limelight Sports in December 2013 having worked initially as day staff on the Royal Parks Foundation Half Marathon. My time here so far has been a very busy but incredibly rewarding experience – now I can’t wait to get stuck in and actually work on our events this summer!

    Sports Interests

    I enjoy swimming and am a keen runner – I have done a half marathon but am determined to one day run the whole hog. I also enjoy group activity and attend regular Body Attack classes and Boot Camp (though my attendance in the latter seems to trail off over winter)!

    Toni Garman

    Toni Garman
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    Toni Garman

    Staffing and Logistics Manager (UK)

    Limelight History

    After leaving the world of event crewing I joined Limelight Sports in June 2013 to work in the Experience team – I love the buzz and the challenges that come with the role….you can’t beat working on event day and seeing all your hard work pay off!

    Sports Interests

    You’ll usually find me jumping around my living room to my latest fitness DVD or cycling to and from work.

    Tom Kerry

    Tom Kerry
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    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Diccon Loy

    Diccon Loy
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    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Steve Dews

    Steve Dews
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    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    Kiki Tjia

    Kiki Tjia
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    Kiki Tjia

    Account Manager (Australia)

    Limelight History

    I have been involved with Limelight Sports in both Australia and the UK for event day roles over the past 7 years and started working full time with the company in 2016 as the Account Manager for the Nike accounts including Nike+ Run Club, Nike Football and Nike Training.

    Sports Interests

    I enjoy all things sports whether it be playing touch football and basketball or watching and supporting my favourite sports teams such as the St George Illawarra Dragons, Sydney Swans, Golden State Warriors, sports is my passion.

    Andrew O’Loughlin

    Andrew O’Loughlin
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    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Katie Woodrow

    Katie Woodrow
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    Katie Woodrow

    Assistant Project Manager

    Limelight History

    I joined in 2012 to work on the TfL Olympic Project, delivering the crowd and traffic management for the road events. I have since been lucky enough to work on projects such as the Royal Parks Foundation Half Marathon, Nike Training Club, British Gas Swims Britain and J.P. Morgan Corporate Challenge

    Sports Interests

    I spend most weekends running around chasing a hockey ball in various locations across the country. I love to ski (recreational only!) and will take any and all opportunities to get to the mountains whenever I can!

    Sam Carter

    Sam Carter
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    Sam Carter

    Project Co-ordinator (UK)

    Limelight History

    I joined the team on a temporary basis in 2014, and was delighted to be offered a chance to return soon after. Since then I have been fortunate enough to work on a number of premium mass participation sporting events, including the Royal Parks Half Marathon, London Duathlon and NikeCourt Club.

    Sports Interests

    The sports I enjoy taking part in the most are tennis, football and golf.

    Sandra Senior

    Sandra Senior
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    Sandra Senior

    Head of Finance (UK)

    Limelight History

    I am the head of finance at Limelight Sports. I most enjoy the interaction with my colleagues. I like the variety that each project brings. Occasionally the Experience department will let me out of the office to help out on one of their events. Fun, fun, fun!!!

    Sports Interests

    I like running for fun and in the spring to summer months I run home at least once a week – covering 13+ miles. I love the gym and you can find me in my local gym at least five days a week, working on strength training or maintaining my cardio levels.

    Craig Dews

    Craig Dews
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    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com


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    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com


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    Limelight Sports Middle East

    PO Box 392831
    Dubai
    UAE
    Tel: +971 (0) 564 912 107

    dubai@limelightsports.com


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