Limelight Sports’ CEO, Craig Dews, received an Outstanding Contribution to the Sponsorship Industry Award at the 2016 UK Sponsorship Awards in London.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Account Director (UK)
I joined Limelight Sports in 2008, coming from a background in corporate sponsorship and hospitality, and have worked across some of Limelight’s biggest projects. I’m responsible for the strategic direction and delivery of internal and external marketing projects, and managing the Marketing team.
I was UK cheerleading champions three times over (in my youth!), but have more recently hung up the pom poms in favour of aerobics – a slightly less noisy means of keeping fit
Production Manager (Australia)
Martin started with Limelight when the Australian offices opened in 2009 after working for another sport events agency. Since then he has looked after the Production and Logistics side of all mayor events including the J.P.Morgan Corporate Challenge and Nike She Runs.
Surfing, beach volleyball, swimming and cycling
Account Director (UK)
I’ve been with Limelight since 2007 and have worked across a range of departments and been involved with some of our highest profile events. Highlights for me include Nike Show Your 5, Royal Parks Foundation Half Marathon and Nike Chance… Did I mention the Nike Chance World Tour?
If you can win or lose I’m interested. I love to go further and push harder. Out of the office you’ll find me on my bike, smashing a squash ball about or with a board strapped to my feet falling down a mountain.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left I realised the grass is actually not greener on the other side and returned to the company in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services and have since completed a Post Graduate Diploma in HR and am now an Assoc member of the CIPD. My challenge for 2015/2016 is to complete my final year at the University of Wales (part time) to get my Masters in HR.
I enjoy running and have completed a number of 10ks. If I get the chance I also like to ski, having only learnt 10 years ago I’m making up for lost time!
Regional Director (Dubai)
Since joining LS in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I now work out in Dubai developing our offering in the region. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.
You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, now I am in Dubai I no longer cycle to work but most mornings you will find me at a circuit class, in the gym, cycling at Al Qudra or taking part in one of Dubai’s many sports events!
Project Coordinator (UK)
I joined Limelight Sports fairly recently in December 2013 having worked initially as day staff on the Royal Parks Foundation Half Marathon. My time here so far has been a very busy but incredibly rewarding experience – now I can’t wait to get stuck in and actually work on our events this summer!
I enjoy swimming and am a keen runner – I have done a half marathon but am determined to one day run the whole hog. I also enjoy group activity and attend regular Body Attack classes and Boot Camp (though my attendance in the latter seems to trail off over winter)!
Commercial Partnerships Manager
I joined Limelight in April 2013, previously working in partnerships at the City of London Corporation. Growing up Michael Jordan stood out for me as a true sports icon and even from a young age I was fascinated by the relationships between brands and athletes. Working as part of the commercial team has given me the opportunity to work on some incredible projects with amazing brands as well as fulfil a dream of working with Nike.
Coming from Durham in the North East of England naturally you either become a Newcastle or Sunderland fan, but my first love was the Chicago Bulls. I enjoyed playing Basketball from a young age and it was only later in life my love blossomed for football. I have completed the Great North Run on two occasions and enjoy running regularly.
Head of Finance (UK)
I am the head of finance at Limelight Sports. I most enjoy the interaction with my colleagues. I like the variety that each project brings. Occasionally the Experience department will let me out of the office to help out on one of their events. Fun, fun, fun!!!
I like running for fun and in the spring to summer months I run home at least once a week – covering 13+ miles. I love the gym and you can find me in my local gym at least five days a week, working on strength training or maintaining my cardio levels.
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
I.T Coordinator (UK)
I’ve been employed by Limelight since 2010 as an I.T. assistant. Now as I.T. Coordinator, I solely maintain the electrical and computerized equipment within the office.
After a number of injuries I am currently reviving my fitness motivation using the Insanity workout that mainly involves plyometric interval training and cardio strengthening exercises. I also enjoy basketball and was a striker within the company football team.
Account Director - Cycling (UK)
I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.
I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Limelight Sports Ltd
29-35 Rathbone Street
Tel: +44 (0) 20 72994160
Fax: +44 (0) 20 72994161
Limelight Sports Australia
86 Tope Street
Tel: +61 (0) 3 9645 9033