The 2015 Wings For Life World Run saw 101,280 participants across 33 countries running to raise money for spinal cord research.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Account Coordinator (Australia)
After completing an internship at Limelight in 2012 I was offered an Account Coordinator role and have continued ever since, I have worked across Event Experience elements for accounts such as ESPN, J.P. Morgan, Ricoh & Nike Running/Football.
I am a lover of all sports, whether watching the pro’s or participating myself I can’t get enough! Currently playing Cricket for Surrey Hills Cricket Club and enjoy getting out and playing Golf & Tennis as often as I can.
Account Director (UK)
Since joining Limelight Sports in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.
You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, I’m commuter cyclist and most Saturdays I’ll be in defense on a hockey field, when I am not on a boat doing a leg of the Clipper Race that is!
Senior Project Manager (UK)
I joined in 2011 to take over project management of the Swimathon. Since then I have been heavily involved in some of our newest properties including Night Run, London Duathlon and School Swimathon. Within the Invested Properties department, I now specialize in creating and developing our owned events.
I am a pure, unashamed sports geek. If ever I’m not watching sport on TV then I’m attempting (and generally failing) to emulate the pros in real life. In recent times this has turned into a passion for cycling and running, and an attempt to get back into the pool mean that a triathlon is next on my list
Account Director (UK)
I’ve been with Limelight since 2007 and have worked across a range of departments and been involved with some of our highest profile events. Highlights for me include Nike Show Your 5, Royal Parks Foundation Half Marathon and Nike Chance… Did I mention the Nike Chance World Tour?
If you can win or lose I’m interested. I love to go further and push harder. Out of the office you’ll find me on my bike, smashing a squash ball about or with a board strapped to my feet falling down a mountain.
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Assistant Production & Logistics Manager (UK)
I joined in May 2012 on the TfL Olympics team within production for all the road race events. I have since been involved in a number of projects including RPFHM, Palace to Palace, Energizer Night Run, J.P.Morgan CC, London Duathlon, Swim Britain, Sport Relief and LYG.
I enjoy keeping fit especially being outdoors. Walking in the hills and mountains, cycling or more recently scooting around the streets of London for my commute.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Account Coordinator (Australia)
Worked a few events whilst at uni studying engineering. After graduating saw it as a great opportunity to be a part of a relatively small team compared to most engineering firms, allowing me to really have an impact on my workplace rather than just be a number in an office.
Loves gridiron, playing, coaching and watching. Played for about 5 years, playing in 3 Vicbowl/championship games, and winning two. Enjoys getting on the bike and most outdoor activities.
Account Manager (Australia)
I begun working with Limelight Sports in November, 2012 and have since worked on projects such as the JP Morgan Corporate Challenge, XTERRA events, Wiggle Cycle Series and various Nike campaigns. Upcoming projects include the XTERRA Asia Pacific Championships in Jervis Bay, NSW and XTERRA Great Ocean Rd.
Swimming, Biking and Running are my favorite ways to get outdoors and keep active.
Junior UX / UI Designer (UK)
I joined the CRM team in February 2013 and was involved in Swimathon, Bike Week, Royal Parks Foundation Half Marathon and the Ultra. In December I made the transition to the Tech team. Since then I’ve got to work on a variety of different projects, practicing my coding and UX skills.
Running will always be my passion, but I also love to swim, gym, ski, play netball and go on a lunch time roller blading date with Emma! After realising how competitive and enthusiastic Limelight is I have taken part in a variety of runs and triathlons and am always seeking out my next challenge!