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Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

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    Leyanne Jenkins

    Leyanne Jenkins
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    Leyanne Jenkins

    Account Director - Cycling (UK)

    Limelight History

    I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.

    Sports Interests

    I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.

    Bastien Hibon

    Bastien Hibon
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    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Emma Smith (UK)

    Emma Smith (UK)
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    Emma Smith (UK)

    Marketing and Communications Executive

    Limelight History

    Since joining in July 2013 as Graduate Intern, I soon found my niche in the Marketing department. It has been a whirlwind of great experiences and learnings since I started involving strategy planning to social media to on site event day activities.

    Sports Interests

    Self-confessed adrenaline junkie when it comes to skiing and wakeboarding. However in a more day to day environment I always love to run and cannot deny my love for tennis with it being my number one sport since the age of 5.

    Liz Tack

    Liz Tack
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    Liz Tack

    Project Manager (UK)

    Limelight History

    I joined Limelight Sports in January 2009 and have worked across a wide range of projects as part of the CRM, staffing and Experience Team.

    Sports Interests

    I am a keen sports fan and am currently working on improving my squash.

    Tom Kerry

    Tom Kerry
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    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Rosa Aaronovitch

    Rosa Aaronovitch
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    Rosa Aaronovitch

    Digital Marketing Executive (UK)

    Limelight History

    Having graduated in 2012 with a largely political background, I decided to put my number one obsession* to good use and work in sport. I’ve been at Limelight Sports now for two months and couldn’t have asked for a better environment in which to flex my digitally marketed muscles. (*cake a close second)

    Sports Interests

    One afternoon, sort-of-long ago, I found myself bored senseless with GCSE revision. Desperate to find a means of escape my mother couldn’t object to, I went for a run. Since then I’ve run in many a country, covered many a mile and secured GFA times running the London and NYC Marathons.

    Mike Jones

    Mike Jones
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    Mike Jones

    Head of Business Development

    Limelight History

    New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.

    Sports Interests

    I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.

    Jo McDiarmid

    Jo McDiarmid
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    Jo McDiarmid

    Account Director (UK)

    Limelight History

    I joined Limelight Sports in 2008, coming from a background in corporate sponsorship and hospitality, and have worked across some of Limelight’s biggest projects. I’m responsible for the strategic direction and delivery of internal and external marketing projects, and managing the Marketing team.

    Sports Interests

    I was UK cheerleading champions three times over (in my youth!), but have more recently hung up the pom poms in favour of aerobics – a slightly less noisy means of keeping fit

    Craig Dews

    Craig Dews
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    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Diccon Loy

    Diccon Loy
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    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Olivia Lawson

    Olivia Lawson
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    Olivia Lawson

    Staffing Coordinator (UK)

    Limelight History

    I came to Limelight Sports as Staffing Coordinator following a time at the LOCOG Spectator Experience and Entertainment team, managing Games Makers across the Olympic Park which led to me being Production Coordinator for a huge volunteer festival last summer and a passion for working with people.

    Sports Interests

    Skiing, running, rock climbing, 4x4 off-road driving to name a few, but the 10km walk to and from work is my favorite thing, come rain or shine.

    Andrew O’Loughlin

    Andrew O’Loughlin
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    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Steve Dews

    Steve Dews
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    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    Rachel Partington

    Rachel Partington
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    Rachel Partington

    Project Manager (UK)

    Limelight History

    I have been at Limelight Sports since November 2009, starting as Project Coordinator in the CRM team. I then became the CRM Manager working across most events that Limelight delivers, before moving to my current role as Project Manager in the Experience team.

    Sports Interests

    I am a keen tennis player, and still actively compete. I currently captain the 1st team at Roehampton Club. The pinnacle of my tennis was captaining England at the International Schools Tennis Tournament, gaining a bronze medal.

    Andrew Rowse

    Andrew Rowse
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    Andrew Rowse

    Account Coordinator (Australia)

    Limelight History

    Worked a few events whilst at uni studying engineering. After graduating saw it as a great opportunity to be a part of a relatively small team compared to most engineering firms, allowing me to really have an impact on my workplace rather than just be a number in an office.

    Sports Interests

    Loves gridiron, playing, coaching and watching. Played for about 5 years, playing in 3 Vicbowl/championship games, and winning two. Enjoys getting on the bike and most outdoor activities.

    James Hogben

    James Hogben
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    James Hogben

    Account Director (UK)

    Limelight History

    I’ve been with Limelight since 2007 and have worked across a range of departments and been involved with some of our highest profile events. Highlights for me include Nike Show Your 5, Royal Parks Foundation Half Marathon and Nike Chance… Did I mention the Nike Chance World Tour?

    Sports Interests

    If you can win or lose I’m interested. I love to go further and push harder. Out of the office you’ll find me on my bike, smashing a squash ball about or with a board strapped to my feet falling down a mountain.

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com

    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com

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