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Limelight Sports

    Unlocking the
    Marketing Potential of
    Mass Participation Sport

    We passionately believe in their power. They are designed for all: to discover, experience and share...

    We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.

    Us

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    Tom Kerry

    Tom Kerry
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    Tom Kerry

    Events Director (UK)

    Limelight History

    I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences

    Sports Interests

    I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world

    Sue Courtney

    Sue Courtney
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    Sue Courtney

    Head of Corporate Services (UK)

    Limelight History

    I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left I realised the grass is actually not greener on the other side and returned to the company in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services and have since completed a Post Graduate Diploma in HR and am now an Assoc member of the CIPD. My challenge for 2015/2016 is to complete my final year at the University of Wales (part time) to get my Masters in HR.

    Sports Interests

    I enjoy running and have completed a number of 10ks. If I get the chance I also like to ski, having only learnt 10 years ago I’m making up for lost time!

    Sondrine Sharland

    Sondrine Sharland
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    Sondrine Sharland

    Assistant Production & Logistics Manager (UK)

    Limelight History

    I joined in May 2012 on the TfL Olympics team within production for all the road race events. I have since been involved in a number of projects including RPFHM, Palace to Palace, Energizer Night Run, J.P.Morgan CC, London Duathlon, Swim Britain, Sport Relief and LYG.

    Sports Interests

    I enjoy keeping fit especially being outdoors. Walking in the hills and mountains, cycling or more recently scooting around the streets of London for my commute.

    Steve Dews

    Steve Dews
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    Steve Dews

    Head of Technology

    Limelight History

    I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.

    Sports Interests

    Keen cyclist and triathlete. Soft spot for Birmingham city.

    Andrew O’Loughlin

    Andrew O’Loughlin
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    Andrew O’Loughlin

    Managing Director (Australia)

    Limelight History

    I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!

    Sports Interests

    Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!

    Josh Burrows

    Josh Burrows
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    Josh Burrows

    Project Coordinator (UK)

    Limelight History

    I started working for Limelight Sports back in 2011 as event day staff with my first event being an all-inclusive Nike football tournament. Having really enjoyed working on live events, I was keen to understand how mass and more exclusive events are planned and organised. After graduating in 2014, my employment started as a full time project coordinator and I have never looked back.

    Sports Interests

    I have always loved the game of football whether it is playing, watching or crying. I like keeping fit and going to the gym on a regular basis. Since working at Limelight I have grown fond of cycling and I am planning to go check out my local velodrome in Herne Hill to improve my competitive cycling ability.

    Leyanne Jenkins

    Leyanne Jenkins
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    Leyanne Jenkins

    Account Director - Cycling (UK)

    Limelight History

    I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.

    Sports Interests

    I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.

    Ania Szewczyk

    Ania Szewczyk
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    Ania Szewczyk

    Senior Marketing and Communications Manager (UK)

    Limelight History

    I joined Limelight Sports in September 2014. I manage the marketing side of things for our clients’ events, as well as our own properties, including the Royal Parks Foundation Half Marathon, Royal Bank of Canada V Series and London Duathlon. I absolutely love the passion and dedication our team here at Limelight shares for the sport industry.

    Sports Interests

    I began refereeing basketball over 10 years ago and still enjoy it. My love for the game also inspired me to start a small Limelight Sports basketball team. Having been born into a family of professional athletes, I have always felt a strong connection to sport and as much as I enjoy running and cycling, you can name pretty much any sport or activity and I am up for trying it!

    Sarah Usher

    Sarah Usher
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    Sarah Usher

    Regional Director (Dubai)

    Limelight History

    Since joining LS in 2005 I have worked with most of our clients and projects; ranging from Nike, Sky, Sport Relief, British Gas to TfL and LOCOG. I now work out in Dubai developing our offering in the region. I believe in and am passionate about having the participant at the heart of our work and enabling anyone to achieve in sport.

    Sports Interests

    You will never find me far from a pair of trainers, love a trainer! I have completed 5 marathons, now I am in Dubai I no longer cycle to work but most mornings you will find me at a circuit class, in the gym, cycling at Al Qudra or taking part in one of Dubai’s many sports events!

    Diccon Loy

    Diccon Loy
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    Diccon Loy

    Commercial Director (UK properties)

    Limelight History

    My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.

    Sports Interests

    Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age

    Gemma Marks

    Gemma Marks
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    Gemma Marks

    Account Director (UK)

    Limelight History

    Since joining in 2006, I continue to be inspired by the passion and dedication of our participants as well as my colleagues. My role now focusses on the long term growth and development of the Royal Parks Foundation Half Marathon and London Duathlon.

    Sports Interests

    In search of some ‘me time’ away from my children, I took up running and completed my first half marathon in September. The recent tube strike was a real reminder of why cycling is so great, now I just need to upgrade the Apollo...

    Bastien Hibon

    Bastien Hibon
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    Bastien Hibon

    Marketing Director (UK)

    Limelight History

    Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team

    Sports Interests

    Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.

    Olivia Lawson

    Olivia Lawson
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    Olivia Lawson

    Assistant Project Manager

    Limelight History

    I came to Limelight Sports as Staffing Coordinator following a time at the LOCOG Spectator Experience and Entertainment team, managing Games Makers across the Olympic Park which led to me being Production Coordinator for a huge volunteer festival last summer and a passion for working with people.

    Sports Interests

    Skiing, running, rock climbing, 4x4 off-road driving to name a few, but the 10km walk to and from work is my favorite thing, come rain or shine.

    Montse Montaner

    Montse Montaner
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    Montse Montaner

    Marketing & Communications Manager (UK)

    Limelight History

    I joined Limelight Sports in 2013, and it’s been an amazing experience since. Great moments, learnings and above all great people. So far I have seen the first SwimBritain series come to life and been part of the incredible Royal Parks Foundation Half Marathon.

    Sports Interests

    Nothing better than a good gym session to finish the day. And nothing better than some fresh powder snow to shake off that winter rain! Other than that, I’ll take on any good excuse to spend the day outdoors when the weather allows it.

    Sam Carter

    Sam Carter
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    Sam Carter

    Project Co-ordinator (UK)

    Limelight History

    I joined the team on a temporary basis in 2014, and was delighted to be offered a chance to return soon after. Since then I have been fortunate enough to work on a number of premium mass participation sporting events, including the Royal Parks Half Marathon, London Duathlon and NikeCourt Club.

    Sports Interests

    The sports I enjoy taking part in the most are tennis, football and golf.

    Craig Dews

    Craig Dews
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    Craig Dews

    CEO

    Limelight History

    Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.

    Sports Interests

    Football and Rugby League. Now running and cycling. Duathlon debut September 2014!

    Limelight Sports Ltd

    29-35 Rathbone Street
    London
    W1T 1NJ
    Tel: +44 (0) 20 72994160
    Fax: +44 (0) 20 72994161

    info@limelightsports.com


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    Limelight Sports Australia

    86 Tope Street
    South Melbourne
    VIC 3205
    Tel: +61 (0) 3 9645 9033

    hello@limelightsports.com


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    Limelight Sports Middle East

    PO Box 392831
    Dubai
    UAE
    Tel: +971 (0) 564 912 107

    dubai@limelightsports.com


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