Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Account Director (UK)
Since joining in 2006, I continue to be inspired by the passion and dedication of our participants as well as my colleagues. My role now focusses on the long term growth and development of the Royal Parks Foundation Half Marathon and London Duathlon.
In search of some ‘me time’ away from my children, I took up running and completed my first half marathon in September. The recent tube strike was a real reminder of why cycling is so great, now I just need to upgrade the Apollo...
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Project Manager (UK)
I have been at Limelight Sports since November 2009, starting as Project Coordinator in the CRM team. I then became the CRM Manager working across most events that Limelight delivers, before moving to my current role as Project Manager in the Experience team.
I am a keen tennis player, and still actively compete. I currently captain the 1st team at Roehampton Club. The pinnacle of my tennis was captaining England at the International Schools Tennis Tournament, gaining a bronze medal.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
CRM Manager (UK)
I joined Limelight as part of the Marketing Department this year. I’m responsible for developing and managing the team which supports the participant engagement across a range of Limelight Sports’ experiences.
I’m an intermediate level solo parachutist being trained by the British Army – 9 jumps away from gaining my BPA A license (which will allow me to jump anywhere in the world and in a team - for fun!) I also love Rugby and the gym!
Project Coordinator (UK)
I work for the CRM team as a Project Coordinator and started at Limelight Sports in November 2013. The projects I work on include Swimathon, Royal Parks Foundation Half Marathon & Ultra, London Duathlon and Project V.
I am an avid all round sports fan and sportsman, with a particular interest in Southampton FC. I am particularly looking forward to seeing our young talent shine at the World Cup in Brazil. A personal highlight includes running the London Marathon in 2012.
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Account Director (UK)
I’ve been with Limelight since 2007 and have worked across a range of departments and been involved with some of our highest profile events. Highlights for me include Nike Show Your 5, Royal Parks Foundation Half Marathon and Nike Chance… Did I mention the Nike Chance World Tour?
If you can win or lose I’m interested. I love to go further and push harder. Out of the office you’ll find me on my bike, smashing a squash ball about or with a board strapped to my feet falling down a mountain.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Marketing and Communications Executive
Since joining in July 2013 as Graduate Intern, I soon found my niche in the Marketing department. It has been a whirlwind of great experiences and learnings since I started involving strategy planning to social media to on site event day activities.
Self-confessed adrenaline junkie when it comes to skiing and wakeboarding. However in a more day to day environment I always love to run and cannot deny my love for tennis with it being my number one sport since the age of 5.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Project Co-Ordinator (UK)
I joined Limelight Sports in January 2014 – I am excited to be working with a company that is fast paced with ambitious plans for the future. I particularly enjoy being part of a team that allows people to enjoy sport in the way that I have.
I have previously competed at county and national level at tennis and am still a qualified tennis coach. I also enjoy playing squash and football and can be found patrolling the midfield every Saturday for the unstoppable Esher United!
Staffing Coordinator (UK)
I came to Limelight Sports as Staffing Coordinator following a time at the LOCOG Spectator Experience and Entertainment team, managing Games Makers across the Olympic Park which led to me being Production Coordinator for a huge volunteer festival last summer and a passion for working with people.
Skiing, running, rock climbing, 4x4 off-road driving to name a few, but the 10km walk to and from work is my favorite thing, come rain or shine.