The 2015 Wings For Life World Run saw 101,280 participants across 33 countries running to raise money for spinal cord research.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Account Director (UK)
I’ve been with Limelight since 2007 and have worked across a range of departments and been involved with some of our highest profile events. Highlights for me include Nike Show Your 5, Royal Parks Foundation Half Marathon and Nike Chance… Did I mention the Nike Chance World Tour?
If you can win or lose I’m interested. I love to go further and push harder. Out of the office you’ll find me on my bike, smashing a squash ball about or with a board strapped to my feet falling down a mountain.
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Marketing Manager (Australia)
I came to Limelight Sports in 2011 from a Melbourne-based sports media company. With a love for all things sport and events, and a background in sports marketing, I am responsible for the creation and implementation of marketing and publicity strategy for clients and Limelight owned properties.
Basketball! I have played since I was young, and still play weekly in a domestic competition. I can’t get past the fact that you can exercise while playing a game that you love. I’d much rather be on the basketball court than in the gym.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Commercial Partnerships Manager
I joined Limelight in April 2013, previously working in partnerships at the City of London Corporation. Growing up Michael Jordan stood out for me as a true sports icon and even from a young age I was fascinated by the relationships between brands and athletes. Working as part of the commercial team has given me the opportunity to work on some incredible projects with amazing brands as well as fulfil a dream of working with Nike.
Coming from Durham in the North East of England naturally you either become a Newcastle or Sunderland fan, but my first love was the Chicago Bulls. I enjoyed playing Basketball from a young age and it was only later in life my love blossomed for football. I have completed the Great North Run on two occasions and enjoy running regularly.
Project Manager (UK)
A recent addition to the team, with an outdoor event background, I cannot wait to get onsite for my first Limelight event. It has been an exhilarating ride so far, working on numerous events with lots of different people, and I’m looking forward to the busy summer ahead.
I normally only run for a ball, on a lacrosse pitch or a tennis court. However I have caught the Limelight running bug. I am also a big armchair fan of football, golf and F1. My holidays are often spent at the top of a big hill in Scotland (in the cold and pouring rain), but I wouldn’t have it any other way.
Staffing and Logistics Manager (UK)
After leaving the world of event crewing I joined Limelight Sports in June 2013 to work in the Experience team – I love the buzz and the challenges that come with the role….you can’t beat working on event day and seeing all your hard work pay off!
You’ll usually find me jumping around my living room to my latest fitness DVD or cycling to and from work.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
Account Director - Cycling (UK)
I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.
I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.
Head of Finance (UK)
I am the head of finance at Limelight Sports. I most enjoy the interaction with my colleagues. I like the variety that each project brings. Occasionally the Experience department will let me out of the office to help out on one of their events. Fun, fun, fun!!!
I like running for fun and in the spring to summer months I run home at least once a week – covering 13+ miles. I love the gym and you can find me in my local gym at least five days a week, working on strength training or maintaining my cardio levels.
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Corporate Services Manager (UK)
My career started at Limelight in 2009 as Office Manager, my role developed and I became Corporate Services Manager in 2011.
I’m a gym enthusiast, I enjoy spinning and sculpt classes.