Steve Way hit the headlines after finishing 10th in the Commonwealth Games marathon.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Account Coordinator (Australia)
After completing an internship at Limelight in 2012 I was offered an Account Coordinator role and have continued ever since, I have worked across Event Experience elements for accounts such as ESPN, J.P. Morgan, Ricoh & Nike Running/Football.
I am a lover of all sports, whether watching the pro’s or participating myself I can’t get enough! Currently playing Cricket for Surrey Hills Cricket Club and enjoy getting out and playing Golf & Tennis as often as I can.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Head of Business Development
New to the company in March 2014 following 16 years within Formula 1 and top level motorsport. Focused on commercialising our international properties and top domestic experiences.
I like a whole bunch of sports, but particularly enjoy motorsport, cycling, rugby and golf. I ran the 2009 London Marathon and raced several sportives including London-Paris, although I do less sport than I used to which is now limited to the occasional run or bike ride.
Account Director - Cycling (UK)
I joined Limelight in 2013 to grow our global cycling strategy, and develop new event concepts. My background is mass participation charity events and elite sports. For a number of years I worked for British Cycling delivering major events before moving to the Games to deliver the Olympic BMX.
I love cycling and it’s fair to say that I’m happiest when I’m out my bike! From taking on new challenges, weekend training rides, to pootles about town, and soon to be back MTB'ing. To complement the riding this I’ve taken up pilates, and in the winter you'll find me out in the mountains skiing.
Account Director (UK)
Since joining in 2006, I continue to be inspired by the passion and dedication of our participants as well as my colleagues. My role now focusses on the long term growth and development of the Royal Parks Foundation Half Marathon and London Duathlon.
In search of some ‘me time’ away from my children, I took up running and completed my first half marathon in September. The recent tube strike was a real reminder of why cycling is so great, now I just need to upgrade the Apollo...
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Financial Controller (UK)
I am the head of finance at Limelight Sports. I most enjoy the interaction with my colleagues. I like the variety that each project brings. Occasionally the Experience department will let me out of the office to help out on one of their events. Fun, fun, fun!!!
I like running for fun and in the spring to summer months I run home at least once a week – covering 13+ miles. I love the gym and you can find me in my local gym at least five days a week, working on strength training or maintaining my cardio levels.
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Technology Project Manager
Joining the team in 2010, I started at the bottom of the chain. Limelight has changed a lot since then, but it’s changing in the right way. Momentum is picking up, new technologies are being explored and as part of the digital team, I’m excited to be a part of it.
I like cycling and rowing at the gym and also playing football at home. I used to box at university.
Project Manager (UK)
A recent addition to the team, with an outdoor event background, I cannot wait to get onsite for my first Limelight event. It has been an exhilarating ride so far, working on numerous events with lots of different people, and I’m looking forward to the busy summer ahead.
I normally only run for a ball, on a lacrosse pitch or a tennis court. However I have caught the Limelight running bug. I am also a big armchair fan of football, golf and F1. My holidays are often spent at the top of a big hill in Scotland (in the cold and pouring rain), but I wouldn’t have it any other way.
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left in both 2001 and 2005 I realised the grass is actually not greener (!) and returned in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services.
If I have the time between studying (for a Post Graduate Diploma in HR) and looking after my child my preferences are for running and am also looking forward to trying skiing again next winter, after a second operation to mend my ruptured ACLs!
CRM Manager (UK)
I joined Limelight as part of the Marketing Department this year. I’m responsible for developing and managing the team which supports the participant engagement across a range of Limelight Sports’ experiences.
I’m an intermediate level solo parachutist being trained by the British Army – 9 jumps away from gaining my BPA A license (which will allow me to jump anywhere in the world and in a team - for fun!) I also love Rugby and the gym!
Account Director (Australia)
Responsible for the internal resources of the company and management of client relationships for the Australian business. A former employee of Limelight Sports UK for 11 years, working on a number of events such as Swimathon, London Youth Games, Nike Park and the J.P Morgan Corporate Challenge Series.
Running a marathon has always been on my bucket list! Recently I signed up for the New York Marathon, which I will run in November. I don’t love running, so will need to overcome a mental block but am ready for the challenge!