Limelight Sports’ CEO, Craig Dews, received an Outstanding Contribution to the Sponsorship Industry Award at the 2016 UK Sponsorship Awards in London.
Marketing Potential of
Mass Participation Sport
We passionately believe in their power. They are designed for all: to discover, experience and share...
We do this with, and for, brands. Tailoring to their audiences, needs, plans, targets and ambitions. Small to huge, local to global, strategy to delivery.
Assistant Project Manager
I joined in 2012 to work on the TfL Olympic Project, delivering the crowd and traffic management for the road events. I have since been lucky enough to work on projects such as the Royal Parks Foundation Half Marathon, Nike Training Club, British Gas Swims Britain and J.P. Morgan Corporate Challenge
I spend most weekends running around chasing a hockey ball in various locations across the country. I love to ski (recreational only!) and will take any and all opportunities to get to the mountains whenever I can!
Sales Executive (UK)
I joined Limelight in June 2014 as a Marketing & Research Analyst, helping deliver marketing campaigns and in-depth analysis across a number of projects including Swimathon and the Royal Parks Half. In 2016, I took on a Sales Executive role working on new business and commercial partnerships.
Rugby is my sport, although recently I watch much more of it than I play.
Managing Director (Australia)
I was lucky to be part of the UK company team for 5 years during a massive growth phase, and then set up the Australia/NZ company in 2009. Have been the MD since then!
Run, bike (road/MTB/fixie), swim (badly). Golf (even worse…), and anything else where you can hit/pass/shoot!!
Account Director (Australia)
Joined the Limelight team in 2016 as the Account Director for Nike Pacific - Running, Football and Womens Training categories. I feel so privileged to be part of such a passionate, energetic and experienced global team, committed to bringing premium athlete experiences to the active world.
Passionate about all things fitness - N+TC, spin, boxing, pump, yoga to name a few. Avid follower of the AFL and a lover of live sports experiences!
Project Coordinator (UK)
I joined Limelight Sports in December 2013 having worked initially as day staff on the Royal Parks Foundation Half Marathon. My time here so far has been a very busy but incredibly rewarding experience – now I can’t wait to get stuck in and actually work on our events this summer!
I enjoy swimming and am a keen runner – I have done a half marathon but am determined to one day run the whole hog. I also enjoy group activity and attend regular Body Attack classes and Boot Camp (though my attendance in the latter seems to trail off over winter)!
Account Coordinator (Australia)
After completing an internship at Limelight in 2012 I was offered an Account Coordinator role and have continued ever since, I have worked across Event Experience elements for accounts such as ESPN, J.P. Morgan, Ricoh & Nike Running/Football.
I am a lover of all sports, whether watching the pro’s or participating myself I can’t get enough! Currently playing Cricket for Surrey Hills Cricket Club and enjoy getting out and playing Golf & Tennis as often as I can.
Joined Limelight in 1998 as Project Manager for Swimathon. Appointed CEO in November 2001 and have looked to develop the team, our client relationships and our company credentials since then. Very privileged to lead such a talented and enthusiastic team of people.
Football and Rugby League. Now running and cycling. Duathlon debut September 2014!
Commercial Director (UK properties)
My Limelight Sports career kicked off with Nike's PannaKO '04 & now involves the growth, development & direction of Limelight's own properties.
Football now replaced by multi-sport (London Duathlon 2005 was my first) & iron-distance soon? Marathon highlight was NYC '08 & now just 90 secs off Good for Age
Events Director (UK)
I joined Limelight in 1999, initially working on mass participation multisport events for young people; I’m now the Events Director with responsibility for a team of 20+ people creating and delivering premium participation sporting experiences
I’m a keen runner and cyclist who loves parkrun and who regularly enters into participation events. I volunteer with Ealing, Southall and Middlesex AC young athletes and passionately believe in the benefits of an active world
Account Director (UK)
I’ve always been really passionate about sport and since joining Limelight in 2007 I’ve been an integral part of developing and delivering a wide range of sports events; most notably the successful delivery of the London 2012 Olympic Road Events.
I’ll have a go at most things, but mostly I enjoy getting out for a run in the countryside, jumping on my bike or doing battle on the squash court. I also love escaping to the mountains for a ski and play in the snow!
Project Coordinator (UK)
I started at Limelight Sports in January 2015 having come from Nike where I was a part of the EKIN team. That role was heavily product focused but with a lot of involvement with brand events giving me an insight into how events work and this where my passion for sports events was born.
I’ve always been active and as a youngster I did track and played football and basketball. Now I’m all about running. I’ll be running my first marathon in Berlin on 27/9/15 and Nike Training Club which I absolutely love!
Marketing Manager (Australia)
I came to Limelight Sports in 2011 from a Melbourne-based sports media company. With a love for all things sport and events, and a background in sports marketing, I am responsible for the creation and implementation of marketing and publicity strategy for clients and Limelight owned properties.
Basketball! I have played since I was young, and still play weekly in a domestic competition. I can’t get past the fact that you can exercise while playing a game that you love. I’d much rather be on the basketball court than in the gym.
Project Co-ordinator (UK)
I joined the team on a temporary basis in 2014, and was delighted to be offered a chance to return soon after. Since then I have been fortunate enough to work on a number of premium mass participation sporting events, including the Royal Parks Half Marathon, London Duathlon and NikeCourt Club.
The sports I enjoy taking part in the most are tennis, football and golf.
Head of Corporate Services (UK)
I first started working for Limelight in 1998 as PR Manager, progressing into Account Management. Having briefly left I realised the grass is actually not greener on the other side and returned to the company in 2007 to take on the role of Head of Project Management. In 2011 I became Head of Corporate Services and have since completed a Post Graduate Diploma in HR and am now an Assoc member of the CIPD. My challenge for 2015/2016 is to complete my final year at the University of Wales (part time) to get my Masters in HR.
I enjoy running and have completed a number of 10ks. If I get the chance I also like to ski, having only learnt 10 years ago I’m making up for lost time!
Marketing Director (UK)
Using mass participation to get brands and communities to meet around sport was a fascinating proposition when I joined in August 2013. Since then I have learned to understand the incredible power of mass participation and fallen for the passion and creativity of the Limelight Sports team
Pinning down to one sport or one sport event is impossible! Sport has always been at the heart of my life – Noah, Pirmin Zurbriggen, Clyde Drexler, Federer, Zidane… The sports I practice the most regularly are tennis, skiing, cycling and hiking.
Head of Technology
I have been with Limelight Sports for over 10 years and experienced first hand countless campaigns in this time. This experience of the live event and event campaigns coupled with my technical knowledge allows me and my team to specialise in “applied technology”; technology that is designed for participation sport enhancing the experience of the participant and their spectators.
Keen cyclist and triathlete. Soft spot for Birmingham city.
Limelight Sports Ltd
29-35 Rathbone Street
Tel: +44 (0) 20 72994160
Fax: +44 (0) 20 72994161
Limelight Sports Australia
86 Tope Street
Tel: +61 (0) 3 9645 9033